About Diagnostic Analytical Psychology Services (DAP)
For more than 40 years, DAP has led the industry in the science of color association in market research, human resources and education. DAP’s patented psychological diagnostic technology is making significant impact in diverse market segments around the globe.
Diagnostic method of color associations combines the widely recognized theories of associations and colors. It is a completely different attitude towards diagnostics and interventions than the ones we know from the classical concept of psychology or psychiatry.
ABAKU at Bett Show 2017
With Abaku, we are showing that teaching math is not as hard as it might seem. That children need not to be afraid of math and that teachers need not to stick to mindless drill exercises. Abaku is a game changer leading to profound changes in children’s minds and attitudes.
DAP Human Resources
The success or failure of a company is directly related to its hiring practices. According to Virgin Group founder Richard Branson, hiring the right people and placing them within the right team can invigorate a company, whereas selecting employees who lack transferable skills and the best personality and experience for the job can upset the balance of the entire company.
DAP plays a critical role in the education of the next generation. Not only is it used to measure the readiness of individual children to enter preschool or elementary school, but DAP is widely employed by educational institutions to assess schools’ overall effectiveness in teaching and learning.
DAP Market Research
DAP provides marketing and advertising professionals unprecedented insight into the consumer psyche, enabling a deep understanding of how consumers perceive their products and what specific changes would increase sales. By identifying and examining the relationship between consumers and products, and the complex thought processes that drive consumer behavior, DAP is an invaluable tool for increased revenue through better marketing.
DAP Services a.s.
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Tax ID: CZ27775585