About Diagnostic Analytical Psychology Services (DAP)

For more than 40 years, DAP has led the industry in the science of color association in market research, human resources and education. DAP’s patented psychological diagnostic technology is making significant impact in diverse market segments around the globe.

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Diagnostic method of color associations combines the widely recognized theories of associations and colors. It is a completely different attitude towards diagnostics and interventions than the ones we know from the classical concept of psychology or psychiatry.

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Kindness – personal trait, or adopted skill?

This my personal story of losing faith in natural kindness in customer care. I have been thinking for quite a while if putting this post together makes sense and if it’s even relevant for this industry. And I came to a conclusion, that at least I might ignite a spark of discussion about how people in corporate settings are motivated…

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DAP Human Resources

The success or failure of a company is directly related to its hiring practices. According to Virgin Group founder Richard Branson, hiring the right people and placing them within the right team can invigorate a company, whereas selecting employees who lack transferable skills and the best personality and experience for the job can upset the balance of the entire company.

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DAP Education

DAP plays a critical role in the education of the next generation. Not only is it used to measure the readiness of individual children to enter preschool or elementary school, but DAP is widely employed by educational institutions to assess schools’ overall effectiveness in teaching and learning.

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DAP Market Research

DAP provides marketing and advertising professionals unprecedented insight into the consumer psyche, enabling a deep understanding of how consumers perceive their products and what specific changes would increase sales. By identifying and examining the relationship between consumers and products, and the complex thought processes that drive consumer behavior, DAP is an invaluable tool for increased revenue through better marketing.

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DAP Services a.s.
Smetanovo náměstí 328/1
Ostrava-Moravská Ostrava
PSČ 70200
Czech Republic

ID: 27775585
Tax ID: CZ27775585