Success in market research solution – Herbadent

hb_dent_pruzkumHerbadent the dental hygiene

Goal:
Market share growth and better knowledge of a local brand.
– Definition of Herbadent brand, differentiation from it’s competition and global brands massively supported in the market.
– Definition of consumers’ key values – recommendation for communication strategy of Herbadent.
– New packaging and claim testing.

Client wrote:

Colourmind survey was reassuring for Herbadent in a way that confirmed our previous feelings and thoughts. It helped us to put an end to endless speculation, guesswork and waste of time. It gave us confidence to plunge into changes. That brought us a 35% increase in yearly turnover. And this serie of changes has not ended yet.

You can download Herbadent PDF reference file.