DAP Customers

Zentiva Pharmaceuticals FranklinCovey consulting agency

This project diagnosed and evaluated the internal talent training at Zentiva, an international pharmaceutical company. The aim of the study, which took place in 2011, was to select the highest potential employees most suitable for career advancement within the company. FranklinCovey, a global training and consulting firm, implemented the customized training program developed for the task.

Post hoc analysis demonstrated that the program was successful. A significant improvement was shown in shifting the internal talent pool for future advancement into key positions within the company instead of looking outside the company. The individual internal training program was designed for each high potential employee to meet his/her future advancement within the company. The project was deemed successful and was followed by repeated measurements in subsequent years. The high talent pool was carefully monitored to understand the value of the metrics and refine the training to promote future success.

Medicom International, Tantum Verde brand Advertising Agency: Ogilvy & Mather

Account manager Ogilvy & Mather, the world’s pre-eminent customer engagement agency with more than 100 offices in 50 countries, reported that Medicom experienced a significant increase in sales of Tantum Verde sore throat lozenges after incorporating the results of their first DAP study in March 2012.

More than 3,000 consumers in six countries participated in the study. Among its many results, the evaluation revealed that consumers deeply connect with the product as natural, safe, sensible and able to be used regularly. Ogilvy implemented DAP’s specific recommendations to emphasize the advertising focus on these areas, resulting in an increase of sales by 15-30% in each market the advertisements were broadcast.

Driven by its success, Medicom is currently embarking on a second DAP study, increasing its scope by evaluating 6,000 additional people around the world.